Privacy Policy

Introduction

This Privacy Policy ("Policy") is issued by 444group ("Company", "We", "Us", "Our"), the operator of the online gambling and sports betting platform accessible at https://444group.cam ("Platform", "Website", "Service"). It governs how the Company collects, processes, stores, and discloses personal data relating to users, registered players, and visitors to the Platform ("You", "Player", "User").

The Company is committed to processing personal data in a manner that is lawful, fair, transparent, and consistent with applicable data protection principles. This Policy has been prepared in accordance with the data protection requirements of the jurisdictions in which 444group holds its operating licences and in alignment with internationally recognised privacy standards.

By accessing the Platform, creating an account, or making use of any service offered on the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree to this Policy, you should not use the Platform.

Definitions

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

• "Personal Data" means any information that identifies or could reasonably be used to identify a natural person, whether directly or indirectly, including but not limited to name, identification number, contact details, IP address, and financial information.
• "Processing" means any operation or set of operations performed on Personal Data, including collection, recording, storage, adaptation, retrieval, consultation, use, disclosure, transmission, dissemination, restriction, erasure, or destruction.
• "Data Controller" means 444group as the entity that determines the purposes and means of the Processing of Personal Data.
• "Data Processor" means any third party that processes Personal Data on behalf of the Company under a contractual arrangement and in accordance with the Company's instructions.
• "Cookies" means small text files placed on your device by the Platform for the purposes described in Section 09 of this Policy.
• "KYC" means Know Your Customer — the identity verification process required under the Company's anti-money laundering and responsible gambling obligations.
• "Sensitive Data" means Personal Data that warrants a higher degree of protection by virtue of its nature, including but not limited to financial account details and identification documents.

Personal Data We Collect

444group collects the categories of Personal Data set out below. We collect only what is necessary for the purposes described in this Policy and in our Terms & Conditions.

How We Collect Your Data

The Company collects Personal Data through the following channels and mechanisms:

• Direct Collection: Data you provide voluntarily during account registration, KYC verification, deposit and withdrawal requests, customer support interactions, and promotional claim submissions.
• Automated Collection: Data collected automatically when you access or use the Platform, including through cookies, web beacons, server logs, and session tracking technologies as described in Section 09.
• Payment Processors: Limited financial transaction data received from our authorised payment processing partners — including DuitNow, FPX, and licensed e-wallet providers — in connection with your deposits and withdrawals.
• Identity Verification Partners: Identity and address verification data received from authorised third-party KYC service providers engaged by the Company to fulfil its AML and responsible gambling obligations.
• Fraud Prevention Services: Risk signals and device fingerprint data received from third-party fraud detection platforms used to protect the integrity of the Platform and our players' accounts.

Purpose & Legal Basis for Processing

444group processes your Personal Data for the following purposes, each supported by a lawful basis:

• Account Administration and Service Delivery: To create and maintain your account, process transactions in Malaysian Ringgit (MYR) and cryptocurrency, provide access to sports betting markets (including Liga Super Malaysia, EPL, and UFC), and deliver live casino and slot game services. Lawful basis: Performance of contract.
• Identity Verification and KYC Compliance: To verify your identity, age, and address in accordance with our international licensing obligations and anti-money laundering (AML) requirements. Lawful basis: Legal obligation.
• Financial Transaction Processing: To process your deposits and withdrawals via DuitNow, FPX, Maybank, CIMB, Public Bank, Touch 'n Go eWallet, Boost, GrabPay, and cryptocurrency rails, and to maintain accurate financial records. Lawful basis: Performance of contract and legal obligation.
• Fraud Prevention and Platform Security: To detect, investigate, and prevent fraudulent activity, money laundering, multi-accounting, and any other conduct prohibited under our Terms & Conditions. Lawful basis: Legitimate interests.
• Responsible Gambling Compliance: To administer self-exclusion requests, deposit and loss limits, and to monitor for patterns of play that may indicate problem gambling behaviour, in accordance with our international licensing obligations. Lawful basis: Legal obligation and legitimate interests.
• Customer Support: To respond to your enquiries, complaints, and disputes, and to maintain records of support interactions for quality assurance and audit purposes. Lawful basis: Performance of contract and legitimate interests.
• Marketing Communications: To send you promotional offers, bonus notifications, and platform updates by email or in-platform messaging, where you have not opted out of such communications. Lawful basis: Legitimate interests (with opt-out available at all times).
• Platform Improvement: To analyse usage patterns, game performance, and user experience data in aggregate and anonymised form to improve the Platform's features and services. Lawful basis: Legitimate interests.

Data Sharing & Disclosure

444group does not sell your Personal Data to any third party. We disclose your data only in the circumstances described below, and only to the extent necessary for the relevant purpose:

• Payment Service Providers: Transaction data is shared with our authorised payment processors (DuitNow, FPX-participating banks including Maybank, CIMB, and Public Bank, and licensed e-wallet operators) solely to facilitate your deposit and withdrawal requests.
• Identity Verification and KYC Partners: Identity and address data is shared with our contracted KYC service providers to fulfil our verification obligations under international gaming licence conditions.
• Fraud Prevention and AML Platforms: Risk data and transaction metadata may be shared with fraud prevention service providers and, where legally required, with financial intelligence units under anti-money laundering reporting obligations.
• Game Content Providers: Limited session and gameplay data may be transmitted to the licensed software providers whose games you play on our Platform, for the purposes of game delivery, RNG auditing, and technical support.
• Regulatory and Law Enforcement Authorities: Personal Data may be disclosed to competent authorities, regulators, or law enforcement bodies where required by law, court order, or under our international licensing obligations, without prior notice to you where legally required.
• Corporate Transactions: In the event of a merger, acquisition, or corporate restructuring involving 444group, Personal Data held by the Company may be transferred to the acquiring entity, subject to equivalent data protection commitments.

International Data Transfers

444group's operations are international in nature. Your Personal Data may be transferred to, stored on, and processed by servers and personnel located in countries outside Malaysia. These countries may not have data protection laws that are equivalent in scope to those applicable in Malaysia.

Where such international transfers occur, the Company takes reasonable steps to ensure that your Personal Data receives an adequate level of protection, including by:

• Entering into data processing agreements with relevant third parties that incorporate data protection clauses consistent with internationally recognised standards;
• Implementing technical and organisational security measures appropriate to the sensitivity of the data being transferred; and
• Conducting periodic due diligence reviews of our international data processors.

By using the Platform, you explicitly acknowledge and consent to the transfer of your Personal Data outside Malaysia under the safeguards described in this Section.

Data Retention

444group retains your Personal Data for as long as is necessary to fulfil the purposes for which it was collected and to comply with our legal and licensing obligations. The following retention periods apply as a general guide:

• Account Data and Transaction Records: Retained for a minimum of 5 years following account closure, in accordance with our international gaming licence AML requirements.
• KYC Documentation: Retained for a minimum of 5 years following the date of verification or account closure, whichever is later.
• Customer Support Communications: Retained for 3 years following the resolution of the relevant support interaction.
• Marketing Preferences: Retained for as long as your account remains active, plus 2 years following account closure or opt-out, whichever occurs first.
• Technical and Usage Data: Typically retained for 12 months in identifiable form, after which data may be aggregated and anonymised for analytical purposes.

On expiry of the applicable retention period, Personal Data will be securely deleted or irreversibly anonymised in accordance with our internal data disposal procedures.

Cookies & Tracking Technologies

444group uses cookies and similar tracking technologies to operate the Platform effectively, to improve the user experience, and to gather analytical data. The following categories of cookies are used:

• Strictly Necessary Cookies: Essential for the Platform to function correctly. These cookies enable core features such as account authentication, session management, and security controls. They cannot be disabled without significantly impairing your use of the Platform.
• Performance and Analytics Cookies: Used to collect aggregated data about how players use the Platform — including pages visited, games accessed, and time spent on each section. This data is used solely to improve Platform performance and navigation.
• Functional Cookies: Enable the Platform to remember your preferences and settings, such as language selection, display preferences, and recently viewed games, to provide a more personalised experience.
• Security Cookies: Used to detect and prevent fraudulent activity, including bot detection, device fingerprinting for fraud prevention, and session integrity verification.

You may manage your cookie preferences through your browser settings. Please note that disabling strictly necessary cookies may prevent you from logging in or using core features of the Platform. 444group does not use cookies to serve third-party advertising or to track your activity across unrelated websites.

Your Data Rights

Subject to applicable data protection law and the Company's legal obligations, you hold the following rights in respect of your Personal Data held by 444group. You may exercise any of these rights by submitting a written request to our support team:

• Right of Access
  You have the right to request a copy of the Personal Data we hold about you and information about how it is processed.
• Right to Rectification
  You have the right to request correction of inaccurate or incomplete Personal Data held in your account.
• Right to Erasure
  You may request deletion of your Personal Data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations.
• Right to Restriction
  You may request that we restrict the processing of your Personal Data in certain circumstances, such as where the accuracy of the data is contested.
• Right to Portability
  You may request a machine-readable copy of the Personal Data you provided to us, for the purpose of transferring it to another service provider.
• Right to Object
  You may object to our processing of your Personal Data for direct marketing purposes at any time, without needing to provide any justification.
• Right to Withdraw Consent
  Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.
• Right to Opt Out of Marketing
  You may unsubscribe from promotional communications at any time via your account settings or by contacting support. Opting out does not affect your service access.

The Company will respond to all data rights requests within 30 days of receipt. In complex cases, this period may be extended by a further 60 days, in which event we will notify you of the extension and the reason for it. There is no charge for making a data rights request unless requests are clearly unfounded, excessive, or repetitive.

Children & Minors

The Platform is strictly intended for persons aged 21 years and above. 444group does not knowingly collect Personal Data from individuals below the age of 21. The Company's registration process includes mandatory age verification, and accounts found to belong to persons under 21 will be immediately closed and any associated funds returned in accordance with our KYC procedures.

If you believe that a minor has created an account on the Platform or that their Personal Data has been inadvertently collected, please contact our support team immediately. We will investigate the matter and take appropriate action, including erasure of any personal data collected, without undue delay.

Security Measures

444group implements a layered approach to data security, combining technical, organisational, and procedural safeguards to protect your Personal Data from unauthorised access, accidental loss, destruction, or alteration. Our security measures include, without limitation:

• Transport Layer Security: All data transmitted between your device and the Platform is encrypted using 256-bit SSL/TLS protocols.
• Access Controls: Internal access to Personal Data is governed by role-based access control policies. Only personnel with a legitimate operational need are permitted to access player data, and all access is logged and auditable.
• Two-Factor Authentication: Two-factor authentication (2FA) is available to all registered players and is strongly recommended for account login security.
• Password Security: Passwords are stored in hashed and salted form. 444group personnel cannot access your plaintext password and will never request it from you.
• Penetration Testing: The Platform undergoes periodic penetration testing conducted by independent cybersecurity specialists to identify and remediate vulnerabilities.
• Incident Response: The Company maintains a documented security incident response plan. In the event of a data breach that presents a risk to your rights, we will notify affected players and the relevant supervisory authority in accordance with our legal obligations.

While we take all reasonable steps to protect your Personal Data, no internet-based platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for notifying us promptly of any suspected unauthorised account access.

Third-Party Content & Links

The Platform may, from time to time, contain links to or integrations with third-party services, including payment gateways and game content providers. These third-party services are governed by their own privacy policies, which 444group does not control.

444group is not responsible for the privacy practices, security measures, or data handling of any third-party service, regardless of whether such service is accessed via a link on, or integration within, the Platform. We encourage you to review the privacy policies of any third-party service you use in connection with your Platform account.

Updates to This Privacy Policy

444group reserves the right to amend this Privacy Policy at any time. Where amendments are material — that is, where they significantly change the way we collect, use, or share your Personal Data — the Company will notify registered players by email or via a prominent notice on the Platform prior to the changes taking effect.

Non-material amendments (such as clarifications, formatting improvements, or corrections to typographical errors) may be made without prior notice. The "Last Updated" date at the top of this Policy will be revised to reflect the date of any amendment.

Continued use of the Platform following the effective date of any revised Policy constitutes your acceptance of the updated terms. If you do not agree to any revision, you should cease using the Platform and contact us to close your account.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, or if you wish to exercise any of your data rights set out in Section 10, please contact 444group's support team through the following channels. All data-related correspondence should be marked "Privacy Request" in your message subject or opening line to ensure prompt routing to the appropriate team.

This Privacy Policy was last reviewed and updated on 1 January 2026. The English-language version of this Policy is the authoritative version. In the event of any discrepancy between translated versions and the English original, the English version shall prevail.

For information about your rights in relation to responsible gambling and self-exclusion — which may involve the processing of your Personal Data — please visit our Responsible Gambling page.